Role: Concept Development, UX Design, Art Direction
Pets may not be able to say what's wrong, but they have ways of showing it. Animal lovers are coming to expect the same quality of health care for their four-legged friends that they can claim for themselves. The demands placed on animal health and medical care are rising. Bayer Animal Health Advantage ticks and flees remedy needed a website that would remind pet owners to apply or purchase medication to make sure pets stay healthy and protected from parasites and never miss a dose.
Knowing pet owners most likely will access the website from their mobile devises while being around pets, we created a responsive website that is mobile first, which would remind pet owners about the required medication action though a system of sms messages. Bayer Advantage products vary based on type, size and weight of the animal. As part of our UX strategy we structured the dosing information and action steps that are intuitive and user-friendly. We leveraged Bayer branding elements to create a stand alone online destination that keeps consumers engaged and informed.